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Integrating Mailchimp with BotSailor allows you to supercharge your chat marketing strategy by combining the power of instant messaging (WhatsApp, Messenger, Telegram) with email automation. With this connection, your subscribers can seamlessly flow into Mailchimp's audience lists, enabling smarter, multi-channel campaigns.
Whether you're running a welcome drip, product recommendations, or a cart recovery campaign, syncing your bot leads to Mailchimp ensures no opportunity is missed.
Connecting Mailchimp to BotSailor lets you sync Messenger or WhatsApp subscribers to your Mailchimp audience automatically. That means you can:
Trigger welcome emails the moment someone becomes a bot subscriber
Nurture leads with advanced Mailchimp journeys while continuing chat follow-ups in BotSailor
Segment contacts by tags, campaign, purchase status, or any custom field captured inside BotSailor
Report on both chat conversions and email engagement in one place
The result: higher open rates, richer data, and smoother omnichannel experiences—without manual exports or spreadsheets.
Objectives
In this guide, you’ll learn how to:
Generate a Mailchimp API Key
Add that key to BotSailor’s Autoresponder Integration
Start syncing subscribers to your Mailchimp audience
Automate cross-channel messaging across email and chat
No manual CSV exports. No double data entry. Just one streamlined, automated system. Now let's dive into the process:
Go to your BotSailor dashboard → navigate to Settings → Responder Integration.
Click New to add a new profile.
Select Mailchimp from the sidebar options.
Enter a Profile Name and paste the API Key you copied earlier.
Click Save to finish.
Now you’re all set to grow your list, boost email conversions, and build a truly connected chat-to-email funnel using BotSailor + Mailchimp.
Maximize the impact of this integration with these pro tips:
🔹 Use Targeted Tags:
Assign different tags for different chatbot flows or campaigns, so your Mailchimp segments stay organized.
🔹 Trigger Automations in Mailchimp:
Connect a Mailchimp Journey to your tag automated welcome emails, upsell sequences, or reactivation flows.
🔹 Sync Existing Subscribers:
Use the bulk sync tool inside Subscriber Manager to push your current list to Mailchimp.
🔹 Respect GDPR & CCPA:
Collect explicit email opt-in inside your BotSailor flows. Enable double opt-in inside Mailchimp if needed.
🔹 Monitor Deliverability:
Keep your Mailchimp domain authenticated and review bounce/spam stats regularly.
FAQs
Is this available on free Mailchimp plans?
Yes, API access is available even on the Free plan.
What happens if I lose the API key?
You’ll need to revoke the lost key and generate a new one.
Can I sync phone numbers too?
Yes, BotSailor can send emails, phone numbers, and custom fields.
Will Mailchimp unsubscribe actions reflect in BotSailor?
No. You should sync those manually or via webhook if needed.
Can I add multiple Mailchimp accounts?
Yes, you can create multiple Mailchimp profiles inside BotSailor.
Is subscriber sync instant?
Yes. Contacts appear in Mailchimp typically within seconds.
Can I trigger Mailchimp journeys automatically?
Absolutely. Tag your contacts in BotSailor and use those tags as triggers in Mailchimp.
Do I need coding knowledge?
Not at all. This is a fully no-code integration inside BotSailor.
What about contact field mapping?
You can map standard and custom fields during flow configuration.
Where can I troubleshoot issues?
Check API validity in BotSailor settings or see call logs in your Mailchimp account under API activity.